Will has been working in design and the creative industries for more than twelve years. As Event Director of designjunction, he has managed six editions of the cutting-edge design show in London, New York and Milan. Over his career Will has instigated over 30 design shows in 15 countries, including launching Tom Dixon’s critically acclaimed MOST event in Milan, and running the British Council’s touring design and architecture exhibition programme. His work has also involved initiatives supporting design education; art; fashion; and property development.


Hakim El Kadiri has been responsible for product development at Rado since 2011. His technical and marketing background and passion for the beautiful things in life, such as design, art and photography, inspired him to join the watchmaking industry. For Hakim, watchmaking is a field where the creation of beauty is ever present, merging innovation, design and technology.